Event and Press Communication Management for the Grape Law Brand
As Agency Be Nice family, we continue to achieve successful work in event management and press promotion. We develop special strategies to ensure that our brands reach their target audiences precisely and effectively, and we are proud of our competencies in managing their organizations smoothly and ensuring they receive wide coverage in the media.
Our philosophy at Be Nice is to go beyond the immediate promotional benefits of successful events.
For this reason, we ensure that our brands reach different target audiences to increase their awareness. In doing this, we not only approach the process with a marketing focus, but also ensure that brands act with a sustainable discourse and communication strategy that will highlight their mission of sharing valuable information with the society.
Flawless Event Execution
A striking example of our approach is related to the “Grape Law's Route America for Start-ups” event, which we held at Kolektif House in October with the participation of 200 influential people. Let's take a look at how we handled the process:
Grape Law's Route America for Start Up's Case Study
Goal: To get on the radar of the target audience who will attend the Grape Law event without resorting to traditional paid advertising, and to create positive media attention by providing press coverage before and after the event.
It is important to look at all events, whether small or large, with the same sensitivity. There are many points that need to be addressed in an event such as the venue suitable for the target audience, transportation operation, reception, team, registration and technical management. Each work therefore requires meticulous planning and management. As the Be Nice team, we approached the 3-hour organization we organized for Grape Law with this sensitivity.
Integrated Communication Activities
We launched a comprehensive communication campaign before the event to increase participation in the event and awareness of the brand. We created a holistic promotional strategy by utilizing channels such as LinkedIn announcements, special newsletters containing narratives that attract the attention of Start Ups before the event, and targeted press invitations.
Online Participation and Data Collection
Online participation and data collection played a crucial role in the success of this campaign. The website-based registration system facilitated participant registration and the brand achieved reliable data on obtaining voluntary information of the targeted audience profile.
Media Relations and Press Support
Knowing the importance of media relations very well, our Be Nice PR team has established strong ties with important media outlets. Press releases, meticulously prepared before and after the event, were delivered to more than 2700 national press members, ensuring wide coverage on Turkey's important media platforms.
The measurable impact of the Route America for Start-ups event went beyond attendance and engagement metrics. The event, which was widely covered in local and national press, web pages and social media accounts, attracted positive attention from the media and startups, enabling Grape Law to significantly increase its brand visibility.
As Be Nice, we go beyond traditional public relations practices and offer special strategies that align perfectly with our brands' interaction with their target audience. Grape Law, which operates in New York and provides professional services to Turkish start-ups to help them grow, touched many people with this event and continues to do so. The communication and success of the event is a testament to the long-standing professionalism of the Be Nice team and their special approach to each process from different angles. Be Nice, the companion of those who want to differentiate themselves from their competitors, truly touch their target audiences, communicate effectively with them and rewrite the story of their brand, continues to be a reliable, sustainable partner for brands.
